Hi-Tech Kamupene Māori o te Tau – Māori Company of the Year 2023

When the judges asked Aaron Ward, CEO of AskNicely, what it meant to be Māori running a successful international company, servicing millions of customers across the US and the world, he said: “Embracing Te Ao Maori is what gives us our competitive advantage. It is our secret weapon, because the values laid down by our innovative tūpuna are a point of difference that allows us to stand out on the global stage.”

The judges agreed that this acknowledgement of Te Ao Māori was especially important in the way AskNicely have created technology that enables companies to hear the real-time kōrero, the feedback, of customers and frontline workers, translating that into even deeper and richer customer experiences, all around the world.